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Friendly and conversational: . Keep the tone friendly rather than formal, and use “you”. Imagine you were explaining something verbally to someone - how would you say it?
Clarity and directness: . Use short, active sentences and short paragraphs (3-4 sentences). This makes the content easier to read and understand. Active sentences are more dynamic and engaging.
Readable structure: . Make use of headings and bullet points to break text up so it is easy to scan, find and digest information.
Practical and beneficial: . Remember that the site is there to help people, so make it clear to the readers how the information can benefit them. Focus on practical benefits and how the information solves problems or meets needs.
User-centric language: . Use the words your readers would use. Think of the terms they would use when searching for their problem, and use those terms. This ensures that your content is relatable and easy to find through search engines.
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